Farming underpins rural economies, and forums that unite growers are essential for sustainable progress. Guided by this idea, Help in Need hosted the Zarai Mela Dhirkot in Bagh, Azad Jammu and Kashmir (AJK). The gathering honored regional agricultural customs, giving farmers the chance to display their crops, meet purchasers, and seek new avenues for development.
Showcasing Organic Produce and Local Diversity at Zarai Mela Dhirkot
The Zarai Mela Dhirkot showcased hundreds of local growers proudly presenting an array of fresh farm produce. To begin with organic vegetables and seasonal fruit- which drew much attention- honey and other natural items, further highlighted the bounty of the region’s fields. Moreover, the residents arrived in large numbers, buying straight from the farmers and supporting sustainable agriculture through their patronage.
By creating a direct link between producers and consumers, the mela not only lifted local sales but also heightened awareness of the importance of organic and natural farming practices in Pakistan.
Building Farmer Networks and Knowledge Sharing
In addition to merely serving as a marketplace, the Zarai Mela Dhirkot transformed into a hub for learning and partnership. Farmers swapped ideas, shared expertise, and forged connections with prospective buyers. These exchanges opened fresh avenues, helping them reinforce their networks and boost resilience in a competitive agricultural landscape.
Adding a burst of excitement, a quiz contest engaged participants, and stall owners received certificates in recognition of their contributions. To further honor their efforts, cash prizes were awarded to the top stalls, encouraging creativity and friendly competition among growers.
Distinguished Guests Appreciating the Initiative
The event was attended by several notable figures, including:
- Mr. Inam Masoodi, Chairman Help in Need
- Mr. Hamid Khan, CEO Help in Need
- Dr. Sadaqat, Deputy Commissioner Bagh
- Ms. Amna Rafi, Director Agriculture
- Mr. Tariq Tanveer, CEO Agri-Tourism
- Dr. Shahbir Shaikh, District Livestock Officer
- Dr. Arif Majeed, Assistant Director Livestock
- Raja Tasadaq, Deputy Director Agriculture
- Mr. Amjid Qadar, Assistant Commissioner Dhirkot
Moreover, in their comments, the guests pointed to agriculture as the foundation of rural progress. They commended Help in Need for hosting the Zarai Mela Dhirkot, which opened up prospects for farmers and highlighted the significance of organic agriculture, livestock care, and agri‑tourism in securing sustainable livelihoods.
A Step Toward Sustainable Development
The triumph of Zarai Mela Dhirkot highlights Help in Need’s dedication to bolstering rural areas and promoting sustainable agriculture. By offering farmers a constructive venue, the organization encourages not only immediate sales but also lasting empowerment and growth.
Partnering with groups such as Humanity‑Increased, IHH Nederland, Avrupa Yardım Vakfı, UK Islamic Mission, and Muslim Global Relief, Help in Need continues to widen its reach and create valuable opportunities for communities across Pakistan.
Zarai Mela Dhirkot
In conclusion, The Zarai Mela Dhirkot stands as a powerful example of how grassroots initiatives can transform lives. By combining knowledge sharing, organic farming promotion, and farmer recognition, Help in Need has strengthened local agriculture while inspiring hope for a more sustainable future in AJK.
